The Marketplace Capabilities Group (MCG)
MCG is a management consultancy, based in Toronto Canada, serving clients globally. Our name reflects the firm's mission of working with our clients to assist them in:
- Defining marketplace strategies that build sustainable competitive advantage through better meeting consumer and customer needs;
- Creating marketing and sales organizations with the functional capability to achieve superb implementation of strategy.
We work with senior marketing and sales management, assisting them in three practice areas:
- Marketplace Strategy and Planning;
- Organizational Effectiveness;
- Training and Development.
From an industry perspective, MCG's practice is focused on:
- Consumer packaged goods;
- Other industries where market and competitive forces necessitate increasingly sophisticated customer management practices.
MCG partners have conducted assignments in 22 countries. Approximately 2/3 of our annual revenue is derived from clients based outside Canada - principally in the USA and Europe.