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Marketplace Capabilities Group - MCG
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Organizational Effectiveness - Learn More

The Framework for Approaching Marketing and Sales Organization Effectiveness

MCG uses the model below as a frame of reference for assessing the elements of sales and marketing effectiveness, and the wide array of sales/marketing challenges related to it.

Hover over the diamonds below, and click for further details.

Sales & Marketing Challenges

The Inter-relationships Between Strategic Advantage and Organization Effectiveness

It takes time and resources to build strategic advantage, and to build organizational effectiveness, typically requiring trade-offs to be made over project priorities. However, we find there is often limited consideration and insufficient management discussion as to what is the appropriate balance between strategic advantage and organizational effectiveness. The diagram below can be used to facilitate discussion on the right balance between seeking greater strategic advantage and seeking enhanced organization.

Inter-relationships