Practice Areas

The consulting services we provide to our clients typically fall into three practice areas, although assignments will often span more than one area:

A. Marketplace strategy and planning

We help our clients to develop marketing and sales strategies and embed those strategies into business plans that will drive their results forward. Our work encompasses:

Business Unit Management	Marketing Management	Sales/Customer Management
Business performance analysis	Market analysis	Sales strategy
Portfolio reviews/ strategy	Marketing strategy	Customer analysis
Business unit planning	Marketing product planning	Trade spending analysis/ strategy
Functional planning (to achieve alignment vis à vis marketplace strategies)	Category strategy/ planning	Customer planning
	Global marketing strategy/ planning	Channel strategy

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Three critical variables in structuring a strategy or planning assignment.

B. Organization Effectiveness

We assist our clients to ensure their marketing and selling organizations are capable of superb strategy and plan implementation. Typical areas of interest to our clients are:

Marketing and sales process design and improvement;
Organization effectiveness/transformation;
Organization design;
Sales resource deployment (head office and store level);
Role and mandate assessment (e.g. for both country level and global marketing/sales support functions).

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C. Training and Development

We provide customized training programs for marketing and sales organizations - either as part of ongoing efforts to build over-all organizational capabilities or to support significant strategic or process change. Programs in greatest demand are:

Marketing strategy and planning
Building consumer/customer insight
Category management
Customer/key account planning
Sales territory planning
Selling and negotiating skills

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A strategic approach to training and development.