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Marketplace Capabilities Group - MCG
Our Team

Our Team - Partners

Marcie Anderson

Email: marcie.anderson@markcap.com
Phone: 416 535 5445 ext 4

Marcie Anderson has been working as a consultant for over 20 years.  She started her career with Procter & Gamble in Toronto in brand management.  Her early years as a consultant were heavily focused on consumer products marketing and she had the opportunity of working with many of the leading consumer products companies.  Over the years her areas of focus and expertise have broadened, reflecting the variety of experience that life in consulting can bring.   

Marcie now works with senior management teams on overall strategic planning, bringing disciplined process, expert facilitation and a breadth of industry and company experience to bear.  She also works with Marketing and Sales teams to help them with their brand and customer planning and to help them resolve specific challenges in the business, such as:  "how do we respond to a new competitive threat?"; "how do we deal with fundamental changes among our customers and consumers?"; "how do we strengthen our value proposition?".   It helps to have a curious mind and strong analytical skills when facing the range of business challenges that clients send our way, and she brings both of these to each client engagement.   

Much of her work now is with clients in consumer products and pharmaceuticals, but she has had the opportunity to work in a wide range of industries, from financial services to office products and even industrial components.  While Toronto is her home, much of her work is with clients in the US and abroad.  Over many years, she has worked in a wide range of countres, including in Latin America, Europe, Russia, and Japan.   

Marcie has had the great fortune to work with many of her clients over a number of years.  As a result, she tends to see the business results and people development that are associated with work that she has been a part of. Seeing positive client results in the marketplace and in individual's careers is, for her,  the most rewarding part of being in the consulting business.  She believes that consultants can, at most, help their clients solve their own problems and that the most valuable contribution we can make is to leave behind a capability, a process or a new way of thinking that the client will sustain in the business.   

During her career in consulting, she has also been the managing partner of a midsized consultancy and the global manager of a practice area in a large, multinational consultancy.   Marcie understands the challenges of managing and motivating highly talented people, and of balancing today's bottom line with the need to continue to re-invest for growth, challenges that her clients face every day.   That hands-on management experience ensures that she approaches client problems with a high degree of pragmatism.

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Simon Ashbourne

Email: simon.ashbourne@markcap.com
Phone: 416 535 5445 ext 3

Simon Ashbourne has been a marketing and sales consultant since 1989. Born and educated in the United Kingdom, he has lived in Canada since 1982.

Simon started his career at Procter and Gamble and also worked at Cadbury before moving into consulting.  

His work is primarily with senior marketing and sales managers and focuses on helping them develop clear and compelling answers to the "tough questions" they face in the marketplace, for example:  


Most of Simon's clients have worked with him for over five years, and several for more than 10 years. He has experience in many countries, including the UK, Spain, Hungary, Poland, The Philippines, Thailand and China.  

Simon is also an instructor in the Marketing Department of the University of Toronto's globally recognized Rotman School of Business, teaching Marketing in the MBA, Executive MBA and Managing in the Global Economy programs.

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Judy Witmer Gibson

Email: judy.gibson@markcap.com
Phone: 416 535 5445 ext 2

Judy spends most of her time working with our pharmaceutical/healthcare clients and has more than 20 years of experience in sales and marketing management consulting and pharmaceutical line management. She has conducted, managed and participated in consulting projects in the areas of business strategic planning, marketing planning, organization effectiveness, sales planning and training, opportunity assessment and marketing training.

Judy's marketing planning experience includes new products planning, therapeutic area planning and annual product planning in highly competitive therapeutic markets at both a global and local country level. Her business strategic planning experience encompasses the development of annual plans for business units/divisions and key departments, including market access groups (Canada, US and Global). Her organization effectiveness experience includes process redesign for new products business development, global marketing and global economic process planning and redefining the role of global strategic marketing departments for leading pharmaceutical companies.

Judy has developed, customized and delivered numerous training programs including Strategic Selling Skills, Strategic Account Management, New Product Launches, Negotiation Skills, Specialist/Hospital Environment Selling, Territory and District Business Planning, Strategic Marketing Planning, DTC Marketing Planning, Facilitation Skills, Advertising Effectiveness and other advanced and specialized skill development programs.

Judy is a professional facilitator and is a familiar moderator for GIPC (Group Insurance and Pharmaceutical Industry) Bi-Annual Education Events. Judy also facilitates numerous advisory boards involving her client's priority customers, including leading opinion leaders.

Judy is a graduate of The University of Western Ontario with an Honors Bachelor of Science degree in Pharmacology and Toxicology.

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David McKinley

Email: david.mckinley@markcap.com
Phone: 416.535.5445 ext 1

David McKinley is a founding partner of MCG - The Marketplace Capabilities Group Inc. He has more than 32 years of experience in management consulting and marketing line management. During the past 23 years, he has consulted on a broad range of strategy and organization issues for consumer goods, pharmaceutical, business to business, and public sector clients in Canada, the United States, Europe, China, and Mexico.  

David's strategy experience has involved assisting clients develop market oriented, long term business plans at the company, business unit, category, product, and functional level. He is experienced in all phases of strategic planning - situation analysis, strategy development, tactic/program development, and implementation planning. He has extensive experience managing and conducting both qualitative and quantitative market studies.  

His organizational effectiveness experience has involved working with clients to improve the effectiveness and efficiency of their marketing and sales functions. Such work has involved process re-design/improvement; creating alignment between an organization's business strategy and its organizational structure and human resource capabilities; and, the development and delivery of management development programs.  

David is skilled in the use of process facilitation approaches for business and functional planning; for addressing specific problem-solving, issue management, and conflict resolution needs; and for, management development programs.  

Prior to becoming a consultant, David spent 10 years with Procter & Gamble, holding successively more responsible line management positions in marketing. He earned his Honors Bachelor of Arts in Business Administration from Waterloo Lutheran University.

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